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Innovatemap is a digital product agency.

Typography

The way typefaces (aka fonts) are used to express the values of your business.

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Need an analogy?

Typography is like table manners. Rarely called out when done well, but painfully apparent when it’s not.

Why does it matter?

brand expression through written word; arguably the most crucial but also overlooked brand touchpoint

How does it apply?

makes up a majority of the UI in most digital products - must take usability into consideration

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