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Innovatemap is a digital product agency.

Product Positioning

The process of establishing the necessary foundation to create a consistent, repeatable, and differentiated way to talk about your digital product and the value it provides to your target buyers.

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Need an analogy?

In the same way that you develop an elevator pitch to describe yourself in an interview, your product positioning should be a simple, repeatable, unique way to describe your product and its value.

Why does it matter?

Product positioning allows for consistency across all internal teams on how to explain a product, and allows for product features to be explained through the benefits they provide to the user.

How does it apply?

In a competitive market it is critical to make it clear to your potential buyer what your product does, why it matters, and how it is different from your competitors. A clear market position allows your digital product to cut through the noise.

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